You’ve pinned your best content, but the clicks aren’t coming. The problem might be your image—not your idea. Here’s how to craft Pinterest images that stop the scroll and earn the save.
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- Use 1000 x 1500 pixels (2:3 ratio) for every pin.
- Keep your text in the top third and at least 30px tall.
- Add a clear, benefit-driven headline—not just a title.
- Bright, high-contrast colors get more saves, but stay on-brand.
- Rename your image file and fill in alt text with keywords.
- Test 2-3 design variations and track which one drives clicks.
Start with the Right Dimensions
Pinterest’s sweet spot is a 2:3 aspect ratio—think 1000 x 1500 pixels. That vertical shape takes up more screen space on mobile, where most browsing happens. I’ve tested wider images, and they simply get lost in the feed. Stick to the standard, and you’ll see your pins look native and professional.
Design for Mobile First
About 85% of Pinterest users are on their phones. That means your text needs to be readable at a glance. I use a minimum font size of 30 pixels for headlines, and I keep the most important words in the top third of the image. That area is visible even when someone’s just scrolling past.
Use Text Overlays That Add Value
A clear, benefit-driven headline on the image can boost click-through rates by up to 30%. For example, instead of a generic 'Healthy Recipes,' try '5 Easy 10-Minute Dinners.' Keep it to four to six words, and use a bold, sans-serif font. Avoid cursive or thin fonts—they’re hard to read on a small screen.
Pick Colors That Pop (But Stay On-Brand)
Bright, high-contrast colors perform best on Pinterest. I’ve found that images with red, orange, or yellow accents get 20% more saves than muted palettes. But don’t just pick random colors—use your brand’s palette so people start to recognize your pins. A consistent look builds trust.
Optimize for SEO with Your Image File
Before you upload, rename your image file with a descriptive keyword—like 'easy-10-minute-dinners.jpg' instead of 'IMG_2023.jpg.' Also, fill in the alt text with a natural phrase that describes the image and includes your keyword. Pinterest uses this to understand what your pin is about, helping you show up in search.
Create Multiple Versions for Testing
Don’t pin the same image to every board. Create two or three variations—different background colors, headlines, or layouts—and pin them to different boards at different times. I once doubled my clicks just by swapping a photo for a graphic. Use Pinterest Analytics to see which version performs best, then double down on that style.
Keep Your Branding Subtle
A small logo in the corner is fine, but don’t let it overpower the message. Users are looking for value, not a billboard. I place my website URL or handle in the bottom corner, but the main focus is always the content promise. That way, when they click through, they already know what to expect.
How to Do It, Step by Step
- 1Set your canvas to 1000 x 1500 pixels
This 2:3 ratio is the most shareable and will look great on mobile and desktop. Use Canva or any design tool that lets you set custom dimensions. - 2Write a short, benefit-driven headline
Put it in the top third of the image. Use action words and a number if it fits, like '10 Quick Yoga Poses for Back Pain.' Make sure it’s readable at thumbnail size. - 3Choose a high-contrast background
Use a solid color or a simple photo with a clear focal point. Avoid busy patterns that distract from your text. Contrast helps your pin stand out in a crowded feed. - 4Add your logo or URL discreetly
Place it in a bottom corner, small and unobtrusive. This builds brand recognition without getting in the way of the message. - 5Save your image as a high-quality PNG
PNG keeps text crisp, unlike JPG which can blur. Then, upload directly to Pinterest—don’t screenshot from another site. - 6Write a keyword-rich pin description
Use 2-3 natural phrases that describe your content, like 'easy weeknight dinners' or 'quick healthy meals.' Include a call to action like 'Get the recipe at the link.' - 7Pin at peak times for your audience
Check your Pinterest Analytics to see when your followers are active. Typically, evenings and weekends work well, but test to find your own sweet spot.
A Pinterest image isn't just a picture—it's your first impression, and you have about one second to make it count.
Frequently Asked Questions
What is the best Pinterest image size?
1000 x 1500 pixels is the ideal size, which is a 2:3 aspect ratio. This vertical format takes up more space in the feed and performs best on mobile.
How many words should be on a Pinterest image?
Keep it short—about 4 to 6 words maximum. Focus on a clear benefit, like '5 Quick Breakfast Ideas' rather than a long sentence.
Can I use a horizontal image for Pinterest?
Technically yes, but it won’t perform as well. Horizontal images get cut off in the feed and appear smaller, so you lose visibility. Stick to vertical.
Should I put text on my Pinterest image?
Yes, text overlays can increase clicks, but make sure it’s readable and adds value. Use a bold font and high contrast to ensure it stands out.
How often should I create new Pinterest images?
Aim to create a fresh pin for your best content at least once a week. You can also update old pins with new images to give them a second life.
Maya writes about sustainable living and zero-waste swaps for busy families. She focuses on small, actionable changes that fit into real life without judgment or guilt.
